It is not just big companies that take advantage of everything that SEO can do for sales. Even if you only deal in a local area consumers still check with Google before the make a purchase or to look for a product or service that they need. If you want to attract new customers then you need to be at the top of the search results page. SEO for service business is just as important as it is for any other business, here is how you can improve your rankings.
Start with Your Website
Does your website clearly state what you do and the geographical area that you serve? You need to include the area you work from clearly on the very front page not just on your contact page. You want people who land on your page to know that you’re in their service area. Create schema for your site that includes the address.
Google My Business
If you don’t have your GMB page set up then you need to do so right away. Your Google My Business page is what you need to get your business shown on Google Maps, it can also help you show up higher in the local search results pages. Google has come a long way and they are pretty good at showing location specific results. Type in any service business such as “dentist near me” and you will see plenty of dentists right around the corner. The more competitive the market is means it is even more important for you to be there in the results page. Google My Business is free and you can add all of the information about your business along with photos, the more information you include the better.
Local Directory Citations
These are online directories, some are industry specific or based on geographic location, these are websites like Yelp, YP and Angie’s List. You only have to add your business to these directories once however you do need to make sure that all information on these sites is accurate and up to date. You want to play close attention to your NAP or name, address and phone number. Here are some of the directories you want to pay attention to.
Reviews are crucial to your business success it is your past customers endorsing your business. You can certainly ask your previous customers to leave you a review, but if you try and add fake reviews it is a sure fire way to get penalized. Include a link for reviews in all of your marketing materials.
If you want to really boost your rankings then you want to work with an SEO agency to help you climb in the rankings.