Instagram is not just a social media platform where you share pictures of your dinner it is a powerful tool in your business marketing arsenal. Brands like Kylie Cosmetics built their business around Instagram and their accounts generate millions of dollar a year in revenue. Instagram has more than 200 million active users, and if you want to build your brand with Instagram you need to learn how to make it work for you. Let’s look at how you can build some real engagement.
Using Hashtags Properly
Using your business name as a hashtag is great but that is only the beginning. You also want to use hashtags for events, contests promotions, sales or product launches. There are a couple of different brands that do this really well. Relevant hashtags help you show up higher on Instagram searches and helps you to build followers.
Instagram is a visual platform so use very high quality creative images and don’t overlook how important your caption can be. You want to put a call to action in your caption, it could be anything from “tag a friend who” or “double tap if”. Put the questions right at the beginning so that everyone can see them.
Use your posts as a chance to tell your story be that about yourself, your team or your products themselves. Take advantage of the story feature on IG and tell the story behind your business. Instagram is about showing your authentic self so make sure that everything you post is genuine.
What’s Happening Near You
Do you run a local business? Then you might want to see what is happening in your local community and getting active there. Instagram has a places tab that is completely overlooked by most business accounts. See what is geotagged for the city you’re in, then you want to comment and like some of their posts. Emojis are your friend and you should use them often. You want this to be the beginning of a genuine interaction.
If you are a fitness trainer for instance, the you may want to check out local health food stores and their accounts. Interact on pages of local gyms or sports pages. Once you make them aware of you on Instagram then you might want to start following their accounts.
There are plenty of services out there that will offer to build your Instagram accounts organically, however you need to be wary when doing that. Most will use software that is prohibited by Instagram and can result in you getting your account banned.